Thursday, January 29, 2015

A Glamourous Evening at the Party Of The Century on 23rd January 2015


Everyone has been talking about the Party Of The Century and I was really glad to be invited to attend this glamorous party by Empire City. It was my biggest ever party that I have attended so far. Mammoth Empire opens it's door for a one night only private showcase.

PETALING JAYA, 23 January, 2015 - Mammoth Empire, in conjunction with the coming completion of Empire City at the end of the year, opened its doors for one night only to give guests a glimpse of what is in store once this prodigious project becomes fully operational.
The private affair was held as a show of appreciation for their business partners and associates, and to launch Empire City’s 5 core pillars which forms the philosophy that drives the development and operation of all establishments.

The night saw a star-studded event with some of the most notable personalities gracing the red-carpet. In keeping with this enviable project, the event was held in an unconventional location: the Empire City site that is due for completion at the end of 2015. To fully immerse guests in Empire City’s unique style, a section of the mall was completely transformed and fashioned after a 1920’s soiree complete with a grandeur entrance, elegant decor and arresting performances.

Guest who came dressed to the theme of Glamourous 1920s.

“Empire City aims to be the ultimate spot for meeting, dining, shopping and relaxing, all within a self-contained city that balances business with leisure. The development contains 2.5 million square feet of net lettable retail area, 8 corporate towers and office suites, 3 international 5 star hotels and a cinema themed hotel - all built around the 5 pillars that are at the core of Empire City; Music, Performance, Art, Culture and Design,” stated Mark Farquhar, Director of Leasing for Empire City.

Mark Farquhar giving a brief introduction of Empire City.

Datuk Sean Ng delivers a moving speech about the inspiration behind Empire City.

Mammoth Empire group toast to the future of Empire City.

Kicking-off the evening was popular Korean ballad boy band, 2AM who took over the stage and performed their famed You Wouldn’t Answer My Call, Can’t Let You Go and With or Without You to a screaming crowd of fans.

After which a string of distinctive performances were put together, bringing to life the 5 pillars that underlined Empire City’s unique offerings. Showcasing the project’s prominence in MusicAustralia’s Got Talent winner, Mark Vincent serenaded the crowd with superior vocals and performed stunning showcase The excitement continued as Cait, the electric violinist cum aerialist performed a surreal acrobatic recital as she flipped, spun and played upside-down, at death defying heights to amplify Empire City’s positioning on Performances.

 Mark Vincent singing.

 Cait performing.

Embodying the Art feature, speed painters Michael Raivard and Brad Blaze, both renowned for magnificent masterpieces, had guests in awe as their creations came together in record speed. A group of shadow dancers played out an artistic routine to reinforce the development’s Design stature while the thunderous sound of drums coupled with flying dragons soared in and embodied Empire City’s deep roots in Culture.  

As a special bonus, guests were also entertained by some of the biggest stars in the international circuit. Coming on after an enigmatic unveiling of Empire City’s 12 Towers, socialite, heiress and media personality, Paris Hilton, took over the decks and performed her signature mish-mash of EDM tracks. But not before soloist Mark Vincent returned to the spotlight and charmed guests with another stunning showcase. Taking over after a roaring applause was none other than Black Eyed Peas rapper cum Kung-Fu dancer, Taboo who performed some of the groups top tracks; I got a feelingBoom Boom PowWhere is the Love and Rocking to the Beat.

Taboo performing.

Paris Hilton performing.

Sharon Chan, Eliza Sam and Him Law, stars from TVB Hong Kong

Here are more photos taken at the party.

A photo of Namewee and me.

To close off the evening, Zouk’s resident DJ Ken treated guests to a round of Electro House, Progressive House, Industrial and Electronica.

From style to service, and architecture to amenities, Empire City aims to deliver the most unique and enriched experience to all.  Included within Empire City will be a number of matchless offerings, such as the cinematic world’s first 4-D theatre, an Olympic-specification ice rink and stylized boulevards, like Asian Food Street, that will bring the international luxury feel to life for residents and visitors alike.

As a development preview, a first for a Malaysian project, Empire City’s “Party of the Century” with its ‘Glamourous 20’s’ theme has set a high standard and new benchmark for all others in 2015. This is really The Party Of The Century that I truly enjoyed.

Friday, January 16, 2015

Party Of The Century By Empire City

Let's Party at the Party of the Century! I was really glad to be invited to attend this glamorous party!

Party of The Century by Empire City
Date: 23rd Jan 2015 (Friday)
Time: 7pm onwards
Venue: Empire City, Damansara Perdana, Kuala Lumpur
Dress Code: Glamorous 1920’s

Empire City is 30 acre mixed development where the past meets the future as old architecture styles are combined with modern architecture designs. Strategically located in Damansara, Empire City is a self-contained city for commercial, entertainment and leisure where it is fashionably convenient for meeting, dining, shopping and relaxing. It is a vibrant city that never sleeps for business and lifestyle. It aims to be the ultimate spot for meeting, dining, shopping and relaxing, all within a self-contained city.

The 2.5 million square feet of retail area, 8 corporate towers and office suites, 3 international 5+ star and 5 star hotels and a cinema themed hotel are built around the 5 pillars that are at the core of Empire City; Design, Art, Music, Performance and Culture. Within Empire City will be a number of unique offerings, such as the cinematic world’s first multiprojection theatre, an Olympic-specification ice rink and stylized boulevards, like Asian Food Street.
At this party, there will be special performances by Paris Hilton, Mark Vincent, 2AM K-Pop Biggest Boy Band - Korea, Taboo of the Black Eye Peas and many other celebrities.

 Paris Hilton to perform at the Party Of The Century.

 Mark Vincent, the 21-year old Australian singer has released six albums since winning Australia’s Got Talent in 2009, when he was a mere 15-year old.

2AM K-Pop Biggest Boy Band (Korea), K-Pop chart-topping boy band comprises of Jo Kwon, Lee Chang Min, Im Seul Ong and Jung Jin Woon, who rose to prominence for their signature ballads and love songs after a successful debut album, Saint O’Clock, in 2010.

Taboo, the American rapper and founding member of the Grammy award-winning hip hop group, Black Eyed Peas, has achieved phenomenal global success since the group formed in 1995. Taboo recently released his first solo single, "Zumbao" in May 2014, an energetic song that is all about spreading positivity.

The theme for this party is Glamorous 1920s'. Everyone will be dressed like in The Gatsby Movies.

One of the top DJs from Zouk, DJ Ken will be there to keep you entertained the whole night.

For more information about Party of The Century by Empire City please visit Party of The Century
I can't wait to be there, it will be the biggest party for me!

Saturday, January 10, 2015

Enchanteur Paris Tease Your Senses

ENCHANTEUR – Releases a new age advertising that teases the senses

ENCHANTEUR one of the leading mass market fragrance brands evolves with time in not just developing enticing new fragrances but also enhances its reach and engagement with the consumers. Famed for its French inspired fine fragrances that ignite the flames of romance, ENCHANTEUR is launching an advertising campaign which will tease the senses as part of its new fragrance introduction. 

The new form of advertising is targeted at evoking the senses by way of “Sight”, Sound” and “Smell”. For the first time ever Malaysians will get to experience a multi-sensorial commercial that not only stimulates auditory and visually but also the olfactory.

“We are always exploring new ways to reach out to the consumers and to share with them our new scents. Audiences are now able to get a whiff of the fragrance being promoted as soon as the commercial is played in the cinema.  This advertising campaign will be promoting the newly launched ENCHANTEUR PARIS EDT Fashionista and the commercial will be running for the next 3 months till February next year. Consumers can catch it at selected TGV Cinemas,” said Ooi Boay Khim the Product Group Manager for ENCHANTEUR.

For those who would like to experience the commercial which pleases your 3 senses, the commercial schedule is as per below:
Hall 3
6th Nov – 19th Nov
Bukit Raja
Hall 1
20th Nov – 3rd Dec
Wangsa Maju
Wangsa Walk
Hall 9
4th Dec – 17th Dec
Sri Kembangan
The Mines
Hall 5
18th Dec – 31st Dec
Hall 5
1st Jan – 14th Jan 2015
Negeri Sembilan
Seremban 2
Hall 3
15th Jan – 28th Jan 2015
Kinta City
Hall 3
29th Jan – 11th Feb 2015
Tebrau City
Hall 1
12th Feb – 25 Feb 2015

Newly launched ENCHANTEUR PARIS fragrances:

TOP NOTE - Bergamot, Passion
Fun / Trendy / Charismatic / Stylish / Energetic
HEART NOTE - Jasmine, Freesia, Rose
BASE NOTE - Amber, Cedarwood, Musk
TOP NOTE - Red Berries, Mangoes, Pineapple, Melon
Poised / Charming / Confident / Gorgeous / Sophisticated / Glamour
HEART NOTE - Rose, Mugeut, Gardenia
BASE NOTE - Amber, Cedarwood, Musk
TOP NOTE - Apples, Gardenia, Peach
Sweet / Lovely / Irresistible / Sparkling / Delightful
HEART NOTE - Jasmine, Freesia
BASE NOTE - French Vanilla, Creamy Musk, Sandalwood

ENCHANTEUR range of products also consists of shower, talc and deodorant and is available at all major retail outlets, supermarkets, hypermarkets and pharmacies.